JET Packaging Redesign
Art Direction, Concept & Design, Photography
Designed as Team Leader at JET Equipment & Tools
The JET packaging had not been updated in over ten years. In order to bring the product line a modern look, a redesign was proposed. Ideas were sketched and concepts were completed on the computer. The packaging was redesigned to focus on the key mechanical and selling features, making for easy identification in a busy marketplace. Icons and shields were placed to convey the features of each tool. Layout and graphics were given a dynamic look while still adhering to the JET branding. Concepts were presented to management and once approved were conveyed to additional team members.